Any discussion about search engine optimization will bring up the topic of content and how important it is for SEO. Novices think that this just pertains to the content on their website, but in order to execute a really good SEO strategy it’s about publishing content elsewhere on the web as well. An SEO link building strategy without content is severely limited. Sure, you can submit your site to directories and pay for association memberships and sponsorships which may help build links but it won’t get you too far.