A big part of marketing yourself online is content distribution. Content marketing helps to build brand awareness, build a positive online reputation, generate sales and leads, and build links to improve SEO and visibility. Content is really anything that’s put out there on the web. It includes the content of your actual website, articles, press releases, blog posts, blog comments, videos, white papers, EBooks, webinars, email newsletters, and anything shared on social media (tweets, posts, comments, likes, etc.)