Put Down The Mic! Let Your Content Do The Talking
We’ve all been there. You find someone interesting on Twitter. You follow them. An hour later you receive a direct message, “Hi I’m Jen! Thanks for following! Check out my blog at “www.ImDesperateForReaders.com” Now imagine you meet Jen in person. You shake hands, she says, “Nice to meet you, Brittany, you should check out my blog.” Just that. Right off the bat. No further introduction, no prior building of a relationship. Would you check out her blog?
Now, I’m not going to get all judgy on you for wanting people to read your blog. We all want readers. It’s not a crime. But what we should want, is good traffic, not pity traffic. If I follow you on Twitter or add you as a friend on Blog Interact, there was something there that caught my attention. Something that I saw. On. My. Own. That’s where quality traffic comes from. When your content does the work for you.
One of the truest tests of engagement is how people will react to your content without being told. Now, that doesn’t mean you should sit there in dead silence, waiting for something to happen, because trust me, it won’t. I am NOT saying that content is the only factor. If you want to be seen you have to put something out there, obviously. But it is completely possible to promote your blog without standing on a bench in the middle of Central Park screaming, “EVERYBODY NEEDS TO READ MY BLOG” into a megaphone.
It’s not about TELLING people to engage. It’s about giving them A REASON to. Ask a question on Twitter. Post an article on Twitter. Make a comment about something. Give out advice. The first step is getting people interested in you. Getting them on the edge of their seat, making them WANT to know more, not feel like they have to. Think about your favorite TV show. If there were no promo at the end of each episode, would you still tune in next week? If it’s your favorite show, then of course you will! It’s the characters, the story, the content that keeps us coming back. We want to know: Are Ross and Rachel ever going to get together? Who is going to get fired this week? Are they ever going to get off this ???? island? Blogging is the same way. What will this crazy girl say next? What spectacular advice will this guy give away next week? What Photoshop technique will I learn today? If people like what you have to say, they are going to want to hear more.
If people really like you, they’ll usually let you know. If not, that’s where a call to action comes in. At the end of your post, ask questions, ask for advice, encourage feedback, be specific about what you’re looking for. But don’t force it. Don’t sound desperate. Again, it’s quality, not quantity.
So lose the megaphone. Focus on creating interesting and engaging content. Then you can work on promoting, sharing your content, building back links. To be horribly corny and cliche, If you build it [well], they will come.
So now I want to know if anyone else feels this way. Do you get annoyed by blatant promotion from people you barely know? As a reader what do you find to be the most effective and least invasive promotional techniques?
About The Author
Brittany is a blogger, web designer, social media nut and creative junkie, determined to make a mark on the digital universe. I love pop culture and viral media and am passionate about innovation and technology. You can find me rambling away on my blog, Britt Inspired, or tweeting up a storm @brubinstein. You may also connect with me at Blog Interact.
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