Stories posted by Sales Portal

SalesPortal Blog Roundup for January 16, 2013

Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too! read more »

SalesPortal’s New Leadership Reflects Enterprise Strategy

SalesPortal today announces executive team changes to support the next phase of its growth. The new team reflects the adoption of the company’s partnership marketing network and services by large… read more »

Partnership Relevancies – New Factors in the Customer Engagement Voice Channel

Even in the face of the rising usage of online self-service, the voice channel is still the preferred channel of choice for many customers. In fact; a survey from Forrester… read more »

How Does the Voice Channel Impact Customer Engagement?

Marketing individuals have a lot of ways to interact and “read” their customers online thanks to the power of social networking sites like Twitter and Facebook. Customers are posting their… read more »

Marketing Partners Means Profits for Contact Centers

Contact center capacity is going up as voice becomes “sexy” again driven by mobile adoption. This is both good and bad news for enterprises. It’s good news because the contact… read more »

Customer Service and Engagement Needs to be Multichannel

Whether companies are willing to admit it or not, their customers are not willing to engage and interact with their brand in one channel and one channel only. Nor do… read more »

SalesPortal Wins 2012 Red Herring Top 100 Global Award

SalesPortal today announced it has won the Red Herring’s 2012 Top 100 Global Award, a prestigious recognition honoring the year’s most audacious and far-reaching private technology companies and entrepreneurs from… read more »

Partner Ranking Capability Controls Delivery of Leads to Priority Partners

SalesPortal today announced a new capability that provides enterprises with the flexibility to rank their marketing partners to provide priority access to their customer audiences. read more »

SalesPortal a Finalist for 2012 Red Herring Top 100 Global Award

SalesPortal has been selected as a finalist for Red Herring’s 2012 Top 100 Global Award, a prestigious recognition honoring the year’s most audacious and far-reaching private technology companies and entrepreneurs… read more »

SalesPortal Blog Roundup for November 7, 2012

Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too! read more »

Relevancy Is a Cornerstone of Partnership Marketing

A company that sells farming equipment shouldn’t be advertising in Times Square. One of the principle rules of marketing is that you cannot be all things to all people. While… read more »

SalesPortal Appoints Product Management Leader to Drive Product Development, Direction

SalesPortal today announced it has promoted Sujay Rao to vice president of product management. Rao is responsible for managing the entire product lifecycle from product strategy to execution and launch. read more »

The 5th P of Marketing – Partnerships

Ever since the term “Marketing Mix” was coined in 1953 by Neil Borden in his American Marketing Association presidential address, the term has become the norm amongst marketers. The 4… read more »

Upcoming Webinar: Relevance of the Voice Channel in a Mobile Marketplace

Mobile is receiving lots of attention in marketing circles due to high adoption rates and the potential for rich customer insights gained through an abundance of mobile and location data.… read more »

Is Your Customer Acquisition Program Suffering Because of Click Fraud?

Trademob, a mobile app marketing platform, found “that 40 percent of clicks are essentially worthless, creating a conversion rate to install an app from an app store of less than… read more »

SalesPortal Partner Recommendation Engine Enables High Yield Marketing Partnerships

SalesPortal today announced it has developed and deployed a powerful recommendation engine as a core component of its platform. The new capability simplifies the matching of relevant enterprise contact centers… read more »