How To Socialize Your Social Media Marketing
Socialization channels have changed. We can say that channels have been expanded rather than saying changed. With the increased activity happening in online world than in offline world, we shall understand how effectively we can socialize through the ever expanding social media platforms.
Compared to older days where there was no internet or no social networking sites, it was a difficult task to maintain relations with those who moved away from your location. But, with the changed times and available multiple social media platforms, you can not only maintain relations but also trace and keep track of your lost friends and ex-workmates. We shall check how to be social to promote your blogs.
Advantages of Using Social Media
With the social media you can expand social relations on a continuous basis. There is no limit to what extent you can go with the available new and timely options offered by popular social networking sites like Facebook and Twitter.
What has been achieved with social media networking sites is the ability to connect with people at a fast pace, the ability to gather opinion on a subject (music album) at a fast pace and the ability to spread the message to multiple destinations.
Select Social Media Channels
Although there are multiple channels to socialize, it is better to be selective. You have so many options in front of you like Facebook, Twitter, YouTube, Blogspot, Flicker, Digg, etc. Once you select media channels, you should be active in those channels. You should have sufficient time and man power to handle these different channels.
Starting a channel and leaving the page with outdated information will not be professional. It is advisable to start with few channels and add more afterwards when you can contribute.
In order to give a clean image about you or about the blog that you are promoting, professional look can be provided by posting appropriate information on the Facebook or Twitter page that you have selected. Selection of right social media platforms will give right image about you.
Planning is essential to socialize to the targeted level. You should plan which media should be used to what extent. For example, how many blogs you can post per week, what kind of articles you should promote through your Facebook page, how frequently you should update subscribers with emails and how frequently you can participate in discussion forums and to what extent you can work with social bookmarking sites, etc. will certainly help you plan time, man power and finance.
Socialization at Individual Level
When you are promoting business (for example, blogging) you need to offer a humane face to the audience. You need to build personal relationship for reaching other bloggers to share ideas and for motivation. You need to build relations to participate in discussions, offer help, take help and answer queries as per the need.
When we started our discount coupon site featuring carbonite and sittercity coupons, we did a lot of socializing using personal approach and it worked very well; most of all, it’s one of the free and most effective methods.
Socialization at Business Facet
To socialize effectively, you should answer queries and clarify doubts in a time bound manner. If you are promoting through Facebook, all the pages should be filled with relevant business information. All the updates should be done immediately as users are prone to check their first immediate online source.
If a user is on Facebook and if he can readily access information about your business on Facebook page itself without visiting your blog site or website, these users may become your fans and may expect news at regular intervals. Specialized applications and groups can be established to reach your users efficiently.
You should be able to reply comments on your blogs and Facebook pages. Active participation and building links with other high ranking prominent websites will help you handle not only negative propaganda but also improve your own site ranking in search engines.
Usage of Social Bookmarking Sites
You can subscribe to social bookmarking websites like Del.icio.us and Digg and participate in groups to know the pulse of the users. The prominence of social bookmarking sites is increasing every day. People are so smart to check the vote on social bookmarking sites before purchasing a music album or a novel. If your niche products or services are able to win votes on social bookmarking sites, you can sail easily by fine tuning your business.
Websites to Manage Social Media Marketing
There are websites which help you socialize your social media marketing. Converse, the social media marketing platform can accomplish multiple tasks with limited man power. Even bloggers can explore this new option as you will be able post articles to different social media channels from this single platform.
You will be able to manage your contacts from Facebook and Linkedin, you can schedule posts on Facebook walls, message posting to multiple friends, schedule emails and schedule SMS and RSS postings to various multimedia channels. For those who are fully immersed with lots of work load on their head, these kinds of tools are really a boon.
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