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Category: Branding

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Brand Reputation: How Colors Get Your Company Recognized

Brand Reputation: How Colors Get Your Company RecognizedBranding is the process by which companies distinguish their products or services from their competition. The brand creation process includes the choice of the company or product name, a logo and the colors associated with the logo and the product. Social research connected with advertising has shown that people form subconscious impressions about a product within 90 seconds of seeing it and that impression is largely based on the color they see.

Branding is the process by which companies distinguish their products or services from their competition. The brand creation process includes the choice of the company or product name, a logo and the colors associated with the logo and the product. Social research connected with advertising has shown that people form subconscious impressions about a product [...]

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