5 Errors That Will Put Off Visitors from Your Weight Loss Blog
It is vital for every blogger to increase both their readership and subscriber base. There are certain techniques you can implement which will help you do both of those things and keep your readers coming back time and time again. At the same time, certain errors I see especially in new blogs will put your visitors off completely, often before they’ve even read a word you’ve written. This article will outline some of these errors.
1. Poor Appearance
People really do judge books by their covers and the way your blog looks and feels to a first-time visitor will leave a lasting impression. The kind of colors you choose and the layout you have will have a dramatic impact on people who visit your site. I see this especially in weight loss sites where getting the trust of the first-time visitor is half the battle; people who are looking at a diet blog will be particularly attuned to both color and design. Poor appearance does not affect readership only.
If your site has not been well-designed and is not appealing to the visitor’s eye, it may give the wrong message. It may say to your reader that you are unprofessional or an amateur. Prior to making your blog page live, take the time to solicit feedback from members of an internet or blogging forum. This feedback will be invaluable to you in terms of identifying any problem areas with your page.
A professional looking site attracts a lot more affiliate partners. Big weight loss companies like BistroMD and DiettoGo, that my blog is affiliate with, looked at my blog’s appearance as one of the criteria of accepting to do business with me.
2. Too many ads
Most people have become immune to all the ads that appear on every site they visit. In terms of a blog, though, there is an extremely fine line between what is appropriate and what is not with regard to ads. Too much advertising can cause your content to get lost. Your blog will appear spammy to your visitors. Make sure that you have a nice balance between your content and your ads on your blog page. Having too many big images can also make your blog page very slow to load. If your page takes too long to load, your visitors will leave.
Without a doubt, pop-ups are the most invasive type of advertising especially when they appear in a homepage seconds after you first visit them. Most people detest them and will leave a site which has them almost immediately. Don’t put them on your weight loss or diet blog site or you won’t’ have many visitors coming back.
4. Lack of value-adding content
Because weight loss blogs are so popular your content should be very discerning. You may choose to blog with a simple daily journal outlining your weight loss journey or you may wish to offer insights and tips on how to lose weight. People who write weight loss blogs that are in journal format get a sort of therapeutic experience from it. Conversely, people who read these kinds of weight loss blogs are often able to follow their diet more closely and succeed mostly because they feel like they are not alone.
5. Errors in the content
This phrase has become so popular that it has become a cliché. You need to be very critical of the content you are posting when you are doing your final proofread. Be sure that it does not contain any spelling, punctuation or grammatical errors. Conversely, make sure that the content you are posting is highly relevant to your topic and that it provides useful information to your readers so that they will feel they have benefitted by visiting your site.
Readers want material that is easily digested. If you’re writing about a very technical subject be sure to use only language that a lay person can understand. It is equally important that the tone of your postings be conversational. No one wants to feel they are being lectured.
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